SHANTI SPARROW ART EXHIBITION
Come one! Come All! It's Time To Start The Show!
Picture this: you're wondering the streets, taking in the scenery until something catches your eye. Your gaze lands on a motion design poster that utterly enthralls you, pulling you into a world unlike any other. This was the driving concept for my project-- to design an animated poster specifically for a hypothetical Shanti Sparrow exhibition, aiming to capture the essence of her work and act as a vivid, living invitation that reflects her unique style and imaginative narratives.
MY ROLE
Motion Designer
PROJECT TYPE
Poster | Motion Design
TIMELINE
4 Months, 2024
Understanding Shanti Sparrow & Her Designs
Observation & Design Breakdown
Before diving into my project, I had to really get an understanding as to who the designer was that I was hypothetically designing for, their design work, and breaking down that information into notes and an observational board. So, I went forward in creating a mood board alongside some obersavtional notes for what i noticed with all of Shanti's designs.
Preliminary Sketches & Layout
Once I collected a deeper understanding and compiled my many many observation notes, I began to design, starting out with a basic typeface before slowly beginning to construct my layout and steadily adding color to help create a sense of hierarchy.
Initial Sketch | General Layout, 2 colors for suggesting hierarchy
2nd Sketch | introduced 3 colors ( white, black, gradient) to create a more focused emphasis on information
The Final Design Solution
Following the two iterations, I refined my design using key insights and feedback. My final solution features a stark black background with white text, accented by blue and pink elements. These colors are strategically used to grab the attention of the viewer and direct their gaze in a zig-zag motion, which reflects the poster's overarching layout.
