Everyone has seen Barnes & Noble evolve alongside our lives, including myself. From when I was younger, the nostalgia of that warm brown and vibrant green always stuck with me—and with others I interviewed about what they loved about the brand. Taking these verbal notes into account for my logo sketches, I decided to draw inspiration from the older logo. I added subtle, soft elements through rounded edges, a sense of sturdiness from a heavy weighted font, and a playful, handwritten 'and' symbol. This symbol is not only iconic, but it also provided a perfect opportunity to add personality.